The outcomes
What you design
Career Designer turns your career so far into documents you can use. 19 Tools across five stages, each one producing something you keep.
A Career Profile that makes your case
When a recruiter calls, a board asks about you or your own manager weighs you for promotion, you need your case ready. Your Career Profile holds it in one place, current and complete.
What you get:
- Have your Career Profile drafted from your CV, LinkedIn profile and a short survey.
- Rate every hard and soft skill you hold in one skills inventory.
- Keep your full career record: roles, education and certifications.
- Capture your successes and see the patterns across them.
- Open your profile with a summary of who you are professionally.
A strategy you can defend
Most career moves are chosen from one option. Yours is chosen from several, scored against your own evidence, with a backup in place if circumstances change.
What you get:
- Find the patterns in the moments you were at your best, and the work to build on.
- Have first drafts written of the job you want in five years, the retirement speech you want to earn and your vision board.
- Map the routes open to you, each scored against your Career Profile.
- Score target roles against your profile and compare them side by side.
- Build three five-year development plans: Current, Backup and Perfect.
- Set goal cycles with up to six projects and review what you achieved.
A plan that lands the role
Applications, networking and the first months in a new role are where good moves are won or lost. Every document you need is generated from the same Career Profile, so your story stays consistent from first contact to first board meeting.
What you get:
- Generate an Executive CV tailored to each target role, exported to Word or PDF, with a layout built for applicant tracking systems.
- Write your LinkedIn headline and about section against a 12-section checklist.
- Set your networking purpose and elevator pitch, and prioritise your contacts on a nine-cell matrix.
- Track every application and interview round in one pipeline, alongside your job search plan.
- Plan your exit across six themes, from your resignation narrative to the relationships to keep.
- Have your First 100 Days plan drafted, with milestones at days 30, 60, 90 and 100, exported to Word or PDF.
- Map the stakeholders in your new role and set how often you engage each one.
Why it works
One method, in order. Every Tool sits inside the Career Design Model. Each stage uses the evidence the last one produced, so nothing is decided on a guess.
You stay in control. AI drafts arrive as proposals showing what they drew on. Only what you accept enters your Career Profile, and every version is saved and can be restored.
A coach in every Tool. It reads your work, answers your questions and makes changes when you ask.
Confidential. Your Career Profile is visible only to you.
Built by Dan Ford, Executive Coach. Based on a decade of real-world experience coaching senior executives and professionals, an MBA from London Business School and accredited professional coach training.
