Terms of Use

Career Designer is sold by Level Group Ltd, registered in England and Wales (company number 05538601), registered office 3 Warwick House, Wells Road, Malvern, England, WR14 4RP. "We" in these terms means Level Group Ltd. Contact: info@dan-ford.com.

Level Group Ltd is not registered for VAT. No VAT is charged, and the price shown is the total you pay.

By creating an account or subscribing you agree to these terms. If you do not agree, do not use the service.

Career Designer is a digital career design platform built around a five-stage method. It provides structured exercises, assessments and AI-assisted tools that work with content you provide. It is a self-directed product; it is not coaching, counselling, therapy, or financial, legal or medical advice.

You must be 18 or over. Keep your password secure; you are responsible for activity on your account. One account per person; accounts are personal and not transferable. Give us accurate information and keep it current.

Plans. Membership is sold monthly at £25 per month or annually at £250 per year. Both plans include the same access.

Renewal. Subscriptions renew automatically at the end of each billing period until cancelled. Payment is taken by Stripe using the payment method you provide.

Cancellation. Cancel at any time from the Subscription section of your account page. Within 30 days of your first payment, cancelling refunds you in full and ends your access, as set out in section 5. After that, cancellation takes effect at the end of the period you have paid for, access continues until then, and we do not refund part of a period.

Price changes. If a price changes, we will email you at least 30 days before it applies to you. If you do not accept the new price, cancel before your next renewal.

Failed payment. If a renewal payment fails, we will try to take it again. Your access pauses at the end of the period you have paid for, and resumes once the payment is made.

Your access begins as soon as you subscribe. Before you pay, we ask for your express request for that: at checkout you confirm "I agree to the terms of sale of Level Group Ltd and ask for my access to start immediately." This means your statutory 14-day right to cancel ends when access begins. We record that request, with the date and time and the version of these terms you accepted.

Our 30-day money-back guarantee applies instead. You can cancel within 30 days of your first payment and we will refund what you paid in full, with no deduction of any kind. Your access ends when you cancel. The 30 days run from your first payment, and a renewal does not start them again.

After 30 days you can cancel at any time. Your membership stops renewing and your access continues to the end of the period you have paid for. We do not refund part of a period.

To cancel, use the Subscription section of your account page, or email info@dan-ford.com. Refunds go back to the payment method you paid with.

If access is included in a Dan Ford Coaching package, your access runs for the period stated in that package and is governed by these terms while it runs. Complimentary access has no cash value, is not refundable, and ends when the stated period ends unless you take out a paid subscription. Your coaching engagement itself is governed by its own agreement, not these terms.

Everything you write in Career Designer remains yours. You grant us the limited licence needed to store, process and display it back to you, and to process it as described in the Privacy Policy, solely to provide the service. We do not publish your content, share it with other users, or use it to train AI models. You can export or delete your content at any time.

You are responsible for what you enter. Do not enter content that is unlawful or that infringes someone else's rights, and do not enter another person's personal data beyond what is reasonably necessary for your own career work.

Parts of the service generate text from your inputs using an AI model. AI output is a draft for your review, not advice, and it can be wrong. You are responsible for reviewing anything the service generates before relying on it or sending it to anyone, including CVs, applications and correspondence.

The service structures your thinking; it does not make decisions, and no outcome is promised or guaranteed. Decisions about your career, and their results, are yours. Nothing in the service constitutes professional advice of any kind.

The Career Design Model, the software, and all site content other than your own content belong to Level Group Ltd or its licensors. Your membership gives you personal, non-commercial use. You may not copy, resell, scrape, reverse engineer or reproduce the service or its methodology, or use it to build a competing product.

Do not attempt to breach security, disrupt the service, access another person's account or data, use the service for unlawful purposes, or use automated tools to extract content. We may suspend or close accounts that break these terms, with notice and an explanation except where the breach is serious.

Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot be excluded under UK law.

Subject to that: we are not liable for career, employment or financial outcomes, for losses that were not foreseeable when you subscribed, or for business losses. Our total liability to you in any 12-month period is limited to the amount you paid us in that period.

We aim for continuous availability but do not guarantee it. We may modify the service over time; if we materially reduce what a paid membership includes, you may cancel and receive a proportionate refund of any prepaid period.

You can ask us to delete your account at any time from your account page; deletion is handled as described in the Privacy Policy. We may close the service itself with at least 90 days' notice, refunding any prepaid period beyond the closure date, and giving you the opportunity to export your content first.

These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction, except that if you live in Scotland or Northern Ireland you may also bring proceedings there. If any part of these terms is found unenforceable, the rest remains in effect. These terms and the Privacy Policy are the whole agreement between us for the service. If these terms change materially we will email account holders at least 30 days before the change takes effect.